Why should you publish your app on AppGallery?

AppGallery is Huawei's app store, which comes pre-installed on all new Huawei and Honor smartphones (especially in China and Asia, but also works in other regions). After Google restricted Huawei, AppGallery became the main channel for apps on these devices.

How does this resource differ from Google Play and the App Store that might interest app developers? Less competition: Google Play has millions of apps, while AppGallery has far fewer, so there's a higher chance of standing out. Easier rules: entry requirements are more lenient than those of Google and Apple, and moderation is more lenient. Support for newcomers: Huawei often promotes new apps in collections, especially if they are unique. Audience: primarily Huawei and Honor users, strongest in China, but also in Europe.

What's important for simple apps, and what advantages await young creators? Small and creative apps can be published. Even a simple idea has a chance of being recommended. Monetization is available: advertising, in-app purchases, and subscriptions. However, revenue will depend on the audience—monetization is better in China than in Europe. Registration is free (identity verification only). The developer interface is simpler than the Google Play Console.

What are the downsides? The audience is smaller than Google Play or the App Store. The main market is Asia, so localizing into English and Chinese greatly increases your chances. Huawei services are not compatible everywhere (for example, if you use the Google API in your app, you'll have to replace it). Bottom line: for simple entertainment apps, AppGallery is a good option, especially if you don't have the money or experience for Google/Apple. It's definitely easier to get started and stand out there.