Indexing images on a website can be used for promotion

We know that search engines index texts on website pages and list the resource in search results based on the presence of keywords. Specialists in promoting goods and services on the Internet pay a lot of attention to studying the rules of writing texts. However, automatic systems take into account images in the same way as the linguistic part of the information.

Sometimes users look for information using images. We can see this as an opportunity to increase website traffic due to the presence of unique images. However, the illustration must be properly optimized. Automatic systems read the content of special HTML tags to associate the image with its subject.

• alt
• title

The first tag is required, the second is optional. A pop-up explanatory text is user-friendly and will help navigate the information on the site, so its presence will add advantages to the article. Don’t forget to publish announcements for promoted articles on social networks. It continues to be a strong tool for increasing website traffic.